Whether your sales team is handling phone calls for customers or you need to track down lost leads, you can find out what is working and what isn’t by implementing call tracking online. The key to successful marketing and sales is converting phone leads into real customers. To maximize your ROI, you need to know how each of your marketing campaigns is performing. Without accurate call tracking, you will miss important insights into your marketing campaign and sales performance.
Why You Should Consider Call Tracking Online
To understand the effectiveness of your campaigns, you need to know exactly where customers come from and where they go. By tracking their path to conversion, you’ll know which campaigns are working, which ones aren’t, and which ones aren’t. This is called Last Touch Attribution. With this type of call tracking, you assign credit to the last touchpoint a customer had before making a purchase. This helps you understand which campaigns are working and which ones are not.
Call data is automatically sent to your Google Ads account or Google Sheets. This way, you’ll see exactly which campaigns are generating leads and which aren’t. If you have Facebook ads, you can track your call conversions in Facebook’s Ads Manager. Hubspot automatically creates contacts with call event details. And if you have Salesforce, you’ll automatically sync your activity between your CRM and your call tracking software.